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AWA brings Seminar Series to Barcelona

Co-located with Labelexpo Europe, AWA hosted the event September 14-15, 2025.

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By: Greg Hrinya

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Corey Reardon welcomed attendees to the second day of the event.

Corey Reardon welcomed attendees to the second day of the event.

A panel discussion highlighted the latest trends with release liners.

A panel discussion highlighted the latest trends with release liners.

Attendees gather for the start of the Release Liner Seminar.

Attendees gather for the start of the Release Liner Seminar.

Dr. Sebastien Marrot discusses the future of release coatings for pressure sensitive labels.

Dr. Sebastien Marrot discusses the future of release coatings for pressure sensitive labels.

CCL's Marika Knorr details her company's latest shrink sleeve innovations.

CCL's Marika Knorr details her company's latest shrink sleeve innovations.

Novotel played host to the event in Barcelona.

Novotel played host to the event in Barcelona.

AWA Alexander Watson Associates hosted its comprehensive Seminar Series on September 14-15, 2025. Co-located with Labelexpo Europe in Barcelona, Spain, the event offered three concurrent tracks: release liner, shrink sleeve, and smart labeling.

The 17th annual AWA Label Release Liner Seminar has historically represented a pivotal gathering for stakeholders across the pressure sensitive label and release liner sector. Meanwhile, the AWA Sleeve Label Seminar 2025 offers insights for suppliers, producers, converters, or end users. Finally, the AWA & AIPIA Smart Labeling Seminar 2025 tackled emerging technologies like RFID, NFC, and QR codes.

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